Hey, I’m Josh.
I’m a B2B marketing strategist specialising in account-based marketing (ABM). I help businesses focus on the accounts that matter and put AI to practical use.
This is my corner of the internet. A home for what I’m building, what I’m learning, and the businesses I run.
A little about me
I’m a marketer, strategist and builder based in Shrewsbury, with 12 years in marketing and a particular depth of experience in ABM. My background spans digital marketing and demand generation, from building websites and email campaigns to leading strategy teams.
At strategicabm, I progressed from Senior ABM Strategist to Director of ABM. I led the strategy team and helped more than 20 clients, from growing scale-ups to global technology brands, win, grow and retain their most important accounts. That experience shapes how I approach marketing: understanding the accounts a business wants to reach and building a strategy around them.
Today, I run JDW Strategy and work with N.Rich to build its demand generation function — bringing together paid media, marketing operations and AI workflows. I also help small marketing teams work out where AI fits and build the confidence to use it well.
The thread through all of it is a habit of figuring things out and building things myself. That started with teaching myself HTML and CSS. These days, it’s often an AI system that takes a repetitive job off a marketer’s plate.
My businesses
Side projects
Small tools I’ve built.
Everyday annoyances, turned into useful little tools. Built for my own workflow, shared for yours.
Shotdrop
A screenshot, ready to drop. Keeps a draggable thumbnail handy once the file is saved, so you can get on with what you’re doing.
Window Tagger
Find the right browser window at a glance. Adds profile labels and colour cues to help tell your Chrome windows apart in Mission Control.
BrowserRouter
The right link, in the right profile. Routes links by website or source app, with a simple picker when you’d rather choose.
NameNudge
Better names for messy downloads. Suggests clearer PDF filenames, with a quick review and undo. Works locally, with optional AI using your own key.
Ideas & experiments
A space for thinking out loud about better marketing, business building, and useful AI.
I’ll share longer-form writing here as this space grows.
Say hello
Something on your mind?
If you’re shaping an ABM programme, working through a B2B marketing challenge or exploring practical AI, let’s connect.
Connect on LinkedInEmail coming soon: [email protected]